Du CEO Osman Sultan is a well-known man in the Middle East. The French Lebanese has led du ever since the UAE’s second telco company was launched in 2007.

Building up a second mobile company from scratch, taking on the might of Etisalat in a market where the penetration rate was well over 100 percent, was – to say the least – a challenge.

Tariq Qureishy starts off by asking Osman Sultan, what it was that fundamentally changed him when he was a young man, that one event that defined him.