In a region where being an entrepreneur has become the new cool thing and everyone thinks they can do it, Mona Ataya, the Founder and CEO of Mumzworld is the voice of caution.

Creating your own business is a 24-hour job, 365 days a year, with high pressure and even higher expectations, she warns.

Mona succeeded in setting up Mumzworld, making it a thriving business, because she was driven by a vision and a commitment to doing something impactful and important, she tells Tariq Qureishy.