TariQ is the CEO and founder of MAD Talks, a digital content and storytelling platform that brings together some of the best minds of the region and globally. This website contains his collection of conversations with the wonderful minds that are shaping the world of today and tomorrow on their stories of success, failure and what drives them to make a difference.

Mona Ataya – Founder & CEO Of Mumzworld


In a region where being an entrepreneur has become the new cool thing and everyone thinks they can do it, Mona Ataya, the Founder and CEO of Mumzworld is the voice of caution.

Creating your own business is a 24-hour job, 365 days a year, with high pressure and even higher expectations, she warns.

Mona succeeded in setting up Mumzworld, making it a thriving business, because she was driven by a vision and a commitment to doing something impactful and important, she tells Tariq Qureishy.

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